A multinational pharmaceutical stalwart for over a century, Alva-Amco carries over 20 medical brands, including market leaders in several OTC categories. You’ve probably seen them in your local Walgreen’s and CVS and just never noticed.
Psoriasin Brand Campaign
Looking to create a greater on-shelf visibility for the psoriasis medication Psoriasin, Alva Amco approached our team to develop a 30-second commercial and accompanying landing page. Through a series of product test groups and animation evolutions, I and my art director partner Danny Allegretti developed and shot “Fight Back Against Flare-Ups,” a simple tag line and visual illustration of psoriasis that has garned nearly 5 million views on youtube.
Click the computer to see the full landing page!